Strangeloop Partners with Exclusive Concepts to Speed up Websites for Yahoo! Merchants.

Strangeloop, a leading provider of website acceleration solutions, has partnered with Exclusive Concepts, Inc. to offer its proprietary Site Optimizer service to Yahoo! store merchants worldwide.

Yahoo! Merchant Solutions is the largest hosted platform for ecommerce stores, with more Internet Retailer[R] Top 500 retailers using Yahoo! than any other hosted solution. Exclusive Concepts, the leading resource for online stores seeking to convert online shoppers into loyal buyers, provides a breadth of marketing services - from advanced search engine marketing to conversion testing - to more than 800 merchants around the world. As an authorized Yahoo! partner, Exclusive Concepts will be the exclusive provider of Strangeloop's website acceleration technology to this market.

"We pride ourselves on bringing best-in-class, enterprise-quality solutions to online retailers of all sizes," said Scott Smigler, CEO of Exclusive Concepts. "After comprehensive testing with Strangeloop's Site Optimizer service, we saw an increase in conversion rates of up to 40%. We are very excited to add this service to our suite of resources for our valued online retailers. Our partnership with Strangeloop will bring online retailers of all sizes access to best-in-class technology that was previously only available to large enterprises."

There is an established body of research that demonstrates the relationship between website speed and conversion, revenue, page views, and customer satisfaction, but until recently only large online retailers have had the resources to invest millions of dollars in optimizing the performance of their ecommerce sites.

The Strangeloop Site Optimizer is the only automated web performance optimization solution that functions at the scale demanded by global ecommerce sites and enterprise applications. Through partners like Exclusive Concepts, Site Optimizer can be offered as a hosted service, making Strangeloop's advanced optimization technology accessible to businesses of all sizes.

"We are very excited about teaming up with Exclusive Concepts," said Strangeloop CEO Jonathan Bixby. "We know that website speed affects businesses of all sizes, not just huge players like Amazon and eBay. But the cost of investing in the neverending work of hands-on performance tuning is too prohibitive for 'mortal companies'. Through Exclusive Concepts, we can help level the playing field for smaller businesses, and in the current economy, this is something we feel really good about." How the Strangeloop Site Optimizer works Strangeloop offers an easy-to-implement solution to the complex challenges of front-end web performance optimization. The Strangeloop Site Optimizer -- which is available as a cloud-based service, a hardware appliance, and a virtual appliance -- transforms optimization from a lengthy and complex coding process into an automated function performed in real time by an intelligent appliance.

Keywords: Advertising, Marketing, Strangeloop, Technology.

This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2011, Marketing Weekly News via VerticalNews.com.